How do you effectively market your music so you attract your ideal fans? PR and Music Marketing Coach Diane Foy shares her roadmap.


Diane is a creative branding & PR coach, who helps artists, musicians and actors attract fans, media, and industry so that they can make money with their talents. 

As a multi-passionate creative entrepreneur, she loves being able to draw on her photography, fashion, and makeup artistry experience as well as her journalist, publicist, and marketing experience. 

During her 16 years as an entertainment publicist, she secured international media coverage for hundreds of musicians and actors including Jane’s Addiction’s Perry Farrell, Sass Jordan, Big Sugar, DOA, The Parlotones, Mackenzie Phillips, Alanna Masterson, Robb Wells, Robert Loggia, and Tyler Blackburn. In her makeup artist days, she worked on set with the likes of David Foster, K-os, I Mother Earth, and Robin Black.

As the host of the Sing! Dance! Act! Thrive! podcast, she has conversations with musicians, actors, dancers, and industry influencers on what it takes to succeed. Guests have included Akon, Timbaland, Bif Naked, Sass Jordan, Maestro Fresh Wes, Michael Des Barres, Capathia Jenkins, Bret Shuford, Cara Pifko, X. Ari, The Road Hammers, and Marc Jordan. Solo shows offer coaching drawn from my 25+ years’ experience as a multi-passionate creative entrepreneur.


[03:41] Diane's story: how she became a PR Coach

[09:41] The importance of figuring out your WHY

[13:15] Phase 1: Clarity

[17:30] Phase 2: Confidence

[20:01] How to overcome limiting beliefs

[21:30] Phase 3: Captivate

[24:54] How to construct your story if you are an introvert

[26:09] The dangers of oversharing

[28:14] Phase 4: Competitive Edge

[31:30] How to find your Fan Avatar

[32:48] Content Creation. Anyone overwhelmed?

[35:11] Who's your ideal audience?

[36:11] How to engage your audience on socials in a way that actually works. 

[38:03] How not to get overwhelmed by the social media machine

[45:14] When you should not hire a publicist


PR & Marketing Coach

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Ph#416-413-9672 Instagram @DianeFoyPR

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